BEHAVIORAL INFLUENCE IS FOUR TIMES THAT OF MEDS!
Mr Gerry cited an article by McGinnis (J.M. McGinnis, P. Williams-Russo, and J.R. Knickman, “The Case for More Active Policy Attention to Health Promotion,” Health Affairs 21, no. 2 (2002): 78–93.) that attributes 40% of deaths due to behavior. In contrast, medications, procedures, labs and tests only contribute 10-15%!
SOURCES OF BEHAVIORAL INFLUENCE His theme for his presentation was about the six areas that need to be working to promote behavior change.
THE SIX SOURCES OF INFLUENCE
- Personal Motivation – overcome your own reluctance and resistance
- Personal Ability – learn how to master the necessary skills for success
- Social Motivation – enlist help from leaders or other opinion leaders
- Social Ability – leverage teamwork
- Structural Motivation – reward your early successes
- Structural Ability – surround yourself with a supportive physical environment
Per research from his organization, if a person has four areas working for them, they have four times the likelihood at making the change.
PRACTICING CHANGE - The average number of times you need to make the change (before it sticks) is 23!!
SKILL NOT WILL - Another area highlighted was that we overdepend on motivation ("If only I wanted that enough!") and under-rely on learning skills to promote change. He refers to this as the 'will power trap.' My this over-reliance we merely abuse ourselves (at our failures) rather than learn from our mistakes. The barrier to change is our blindness to this fact - not our motivation. See the blindness video here or click below:
HOLD TWO VIEWPOINTS In the presentation, Gerry encouraged the audience to become "the subject AND the scientist." By identifying how I am excellent at avoiding exercise, for example, I have a long list of what doesn't work - what skills to not-exercise that I have. By writing them down, I can generate the skills I need in order to make a change.
Check out the Changeanything.com website with a custom change plan here.
SO WHAT DO YOU WANT TO CHANGE? Per Gerry - we aren't unmotivated, we are blind and outnumbered. So we have to first see what we are (and aren't doing) and identify the skills we need.
WHAT EXPERT SKILLS DO YOU HAVE IN NOT-CHANGING? (aka "I'm aware that ultimatums don't work for me'; "I'm excellent at procrastination) WHAT SKILLS DO YOU NEED?
DO YOU HAVE GOOD COACHES TO HELP WITH THE CHANGE? (OR DO I HAVE ACCOMPLICES INSTEAD OF HELPFUL FRIENDS?)
HOW DO I DRAFT A CHANGE STATEMENT (or personal motivation statement) AND FRAME IT IN A MODEL OF SOMETHING DESIRABLE?
I think that part of the success we've had within the Philadelphia Ujima Collaborative is that we include a number of the change factors.
To read more - Check out tutorial videos at change anything.com website